CYT
Central Youth Theatre
Central Youth Theatre (CYT) is a vibrant youth theatre community in Wolverhampton, supporting young people aged 4–25 through creativity, performance and personal development.
We worked with CYT to refresh its brand identity and create a new website that better reflects the energy, inclusivity and community at the heart of the organisation. Built around “One Stage, One Family”, the new identity brings CYT’s different programmes and audiences together under one bold, cohesive brand.
8x
return on investment
4,608+
database entries
57%
customer conversion rate
OUR DESIGN THINKING
OUR
DESIGN
THINKING
We
wanted
to
create
a
bold
,
vibrant
identity
that
reflected
the
creativity
,
energy
and
community
at
the
heart
of
CYT
.
Built
around
the
idea
of
“
One
Stage
,
One
Family
”
,
we
developed
a
fresh
visual
system
using
a
bright
,
expressive
colour
palette
,
distinctive
typography
and
a
series
of
member
icons
representing
CYT’s
different
groups
.
The
branding
was
then
carried
through
into
a
new
website
,
creating
a
consistent
digital
experience
that
makes
the
organisation’s
programmes
and
opportunities
easy
to
explore
.
The
result
is
a
flexible
,
contemporary
identity
that
brings
the
whole
CYT
community
together
while
giving
young
people
a
brand
they
can
connect
with
.
0x
return on investment
332+
database entries
4%
customer conversion rate